Lumen
OVERVIEW:
Lumen is a hypothetical brand of candles that offers a fun and eccentric alternative to the otherwise generic candle. With sustainability being an integral core of its brand, Lumen utilizes eco-friendly packaging and offers a recycling program to increase environmental awareness.
*Project created for GRA3138C: Graphic Design Practice
SKILLS:
Brand Identity, Copywriting, Illustration, Packaging and Web Design
Scroll below to read about my design process and view the branding guide for this project.